![]() In 2017, the campaign was reintroduced, with a reference to the English fairy tale Jack and the Beanstalk with actors Isaac Benn portraying Jack and Christopher Brand the Giant. ![]() This was used to humorous effect in a variety of adverts re-imagining the outcome of fairy tales and historic events. ĭuring the 1990s, the brand was advertised with the slogan "Have you had your Weetabix?', based on the idea that someone who had eaten Weetabix would be filled with unbeatable strength and energy, causing those who oppose them to flee out of self-preservation. The lead Weetabix known officially as "Dunk" was voiced by Bob Hoskins. Their appearances on the packaging and associated publicity featured catch phrases such as "titchy breakfast cereals" to describe rivals, with the response "Neet Weet Mate", "OK!". In British advertising in the 1980s, Weetabix anthropomorphized the biscuits, representing a group of 'street-wise' young teens, beginning as 'skinheads'. ![]() On 18 April 2017, it was announced that the American company Post Holdings would buy the company from Bright Food. Baring Private Equity Asia acquired the remaining 40% from Lion Capital in 2015. On Bright Food announced it was taking a 60% stake in Weetabix in a deal that values the company at £1.2bn. The product was introduced to Canada in 1967, when Weetabix Limited began exporting the product to Canada. Weet-Bix is currently marketed in Australasia by Sanitarium and South Africa by Bokomo. In 1936, the name of the company was changed to Weetabix Limited. The company commenced business in England in 1932 in an unused gristmill at Burton Latimer, near Kettering. While in South Africa, Osborne modified his Weet-Bix recipe and with Macfarlane, obtained private funding and began the development of a new company, The British and African Cereal Company Limited, naming the new company's product Weetabix. Osborne and Macfarlane then went to South Africa where Arthur Shannon, the owner of Grain Products, funded another Weet-Bix factory. To both Osborne's and Macfarlane's disappointment, Grain Products sold both its Australian company (in 1928) and then its New Zealand company (in 1930), to the Sanitarium Health Foods Company. Weet-Bix was introduced in Australia through the company “Grain Products Limited” in the mid-1920s, with funding from businessman Arthur Shannon and marketing assistance from Osborne's New Zealand friend Malcolm Macfarlane. Both Weet-Bix and Weetabix were invented by Bennison Osborne, an Australian. Please remember it can take some time for your bank or credit card company to process and post the refund too.Produced in the UK since 1932, Weetabix is the British version of the original Australian Weet-Bix. If approved, you’ll be automatically refunded on your original payment method within 7 business days. We will notify you once we’ve received and inspected your return, and let you know if the refund was approved or not. The fastest way to ensure you get what you want is to return the item you have, and once the return is accepted, make a separate purchase for the new item. Please inspect your order upon reception and contact us immediately if the item is defective, damaged or if you receive the wrong item, so that we can evaluate the issue and make it right. You can always contact us for any return question at and issues To start a return, please contact us at ADDRESS: To be eligible for a return, your item must be in the same condition that you received it, unopened and in its original packaging. We have a 30-day return policy, which means you have 30 days after receiving your item to action a return. In some cases, multiple shipping options will be available for you to choose from. An accurate shipping price for your address can be seen on the checkout after adding items to your basket. Shipping prices for the UK vary based on weight and volume. A follow up email will be sent to confirm dispatch of your order and provide tracking details. Most of our orders are processed within 24 - 48 hours.Īll orders placed on British Grocery will receive an email to confirm your order has been received. As standard, shipping rates to the UK Mainland are as follows:ĭelivery time is 2 - 4 business days on average. The shipping rates is performed according to the weight of the ordered items and their destination. The cost and delivery time of your order are calculated online during checkout.
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